September 8, 1933: Lacoste anniversary

We can thank the René Lacoste and the Lacoste croc for serving as the first example of a brand name appearing on the outside of an article of clothing. *wince* It's a seemingly agreeable croc, nevertheless; I think it's smiling with its eyes.
Here's a pic from Lacoste's S2009 RTW, Saturday.

Laughing kisses.